Software played a key part in creation of much acclaimed Concept You
FARNBOROUGH, England--(BUSINESS WIRE)--Feb. 8, 2012--
Car Corporation (Volvo) one of the global car industry’s
strongest brands, has revealed that Autodesk
design and visualisation software was key to the successful design
of its Concept
You car. The fully-functional concept model was unveiled to great
critical acclaim at the Frankfurt Motor Show last autumn.
Volvo's Concept You car, designed with the help of Autodesk software. (Photo: Business Wire)
Following the earlier success of Volvo’s Concept Universe at the
Shanghai Motor Show in April 2011, the Volvo design team was under
extreme pressure to further refine its ideas and produce a working model
with full interior in a matter of months, in time for Frankfurt. Both
concepts were created to demonstrate Volvo’s vision for the future of
luxury cars under its new ownership.
Alias software, the concept modelling
team was able to quickly create digital
prototypes from the designer’s initial sketches. This enabled the
team to quickly hone and test the design on screen, helping to save time
and maintain the original design integrity behind the concept. As a
result, designers were able to get to the best option with the technical
surfacing and visualisation of the car as quickly as possible without
having to start from scratch with every iteration.
Although the Volvo team was working under a particularly tight deadline,
timescales such as this are becoming typical in such a competitive
industry. Cars are becoming increasingly complex and sophisticated with
a high technical content, yet manufacturers are under pressure to design
them faster, while incurring lower costs. Like Volvo, a growing number
of manufacturers are using Autodesk Alias to accelerate the entire
design process from concept to class A modelling.
As part of the design workflow, Volvo also used Autodesk
Showcase software for advanced
visualisation of its ideas. This enabled the concept to be quickly
communicated to the design management team and board so that they could
easily understand what was being created. Despite the punishing
time-frame, Volvo’s new concept was ready in time to create a real
talking point at the show. The automotive press was full of accolades,
describing the car as, “beautifully done”, “a much-needed tonic” and
A long-term user of Autodesk software, Volvo has recently become a
Platinum Support customer which gives it direct access to Autodesk
experts, promoting a two-way dialogue to help influence future
development of Alias and other products.
Autodesk, Inc., is a leader in 3D
design, engineering and entertainment software. Customers across the
manufacturing, architecture, building, construction, and media and
entertainment industries -- including the last 16 Academy Award winners
for Best Visual Effects -- use Autodesk software to design, visualise
and simulate their ideas. Since its introduction of AutoCAD software in
1982, Autodesk continues to develop the broadest portfolio of
state-of-the-art software for global markets. For additional information
about Autodesk, visit www.autodesk.com.
Autodesk, AutoCAD, Autodesk Inventor, Inventor, Navisworks and
Showcase are registered trademarks or trademarks of Autodesk, Inc.,
and/or its subsidiaries and/or affiliates in the USA and/or other
countries. Academy Award is a registered trademark of the Academy of
Motion Picture Arts and Sciences. All other brand names, product names
or trademarks belong to their respective holders. Autodesk reserves the
right to alter product and services offerings, and specifications and
pricing at any time without notice, and is not responsible for
typographical or graphical errors that may appear in this document.
© 2012 Autodesk, Inc. All rights reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50161378&lang=en
Source: Autodesk, Inc.
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