SAN FRANCISCO, Jun 5, 2002 (BUSINESS WIRE) --
Leading 3D Content Creation Provider Takes to the Web; New Web-centric 3D Toolset Offers a Comprehensive and Affordable Solution for Artists and Designers Discreet, a division of Autodesk,
Inc. (Nasdaq: ADSK) today announced the availability of plasma--its professional
3D animation software for creating compelling 3D content for Web interface,
graphics, and interactive 3D. With an expected one million sites utilizing 3D
content and more than half a billion 3D-enabled browsers by 2007 (Jon Peddie
Associates), Discreet places professional and proven 3D tools into the hands of
Macromedia Flash and Macromedia Director users as well as web graphic designers
to develop compelling, advanced web UI or navigation elements.
The continued popularity of web services such as instant messaging, greeting
cards and interactive games, as well as a competitive e-commerce landscape,
requires web designers and artists to meet a user's expectations for a more
sophisticated look whenever he or she logs online. At an affordable price point
of US$650 (SRP in North America), plasma software arms those 3D web
professionals with one of the most comprehensive web rendering and exporting
tools available in the 3D software market.
"3D is no longer just a design choice; it has become an integral feature of the
web site experience," said Phillip Miller, vice president of product management,
Discreet. "Web 3D is a rapidly expanding market and we will continue to push
innovation to bring the latest technology to new markets. With more than 10
years of experience in the 3D animation market, and recognized for the world's
most widely used professional 3D animation tool, 3ds max, web designers and
artists can depend on Discreet's plasma to deliver a comprehensive, reliable and
dependable animation toolset that will help them to create quality 3D content
for their web sites."
Based on Discreet's award-winning 3D technologies, plasma software was created
for 3D on the web and first-time 3D enthusiasts, artists and designers working
with vector art to benefit from a professional 3D toolset. With its unparalleled
connectivity with Macromedia Flash MX and Macromedia Director 8.5 Shockwave
Studio, plasma allows web designers and artists to fully tap into their creative
mind, making the creation of 2D and 3D web elements an easier process than ever
"As a designer who has struggled with 3D authoring in the past, plasma is a
breath of fresh air," said Hillman Curtis, chief creative officer and founder,
Hillman Curtis, Inc. "plasma allows me to quickly ramp up and realize my
creative ideas; essentially adding one more way for me to express myself in my
design. That's gold to me."
Coupling Discreet's leading 3D content creation tools with Macromedia Flash and
Director, plasma creates a simplified working environment resulting in high
quality output. plasma software allows web animators who traditionally have had
the arduous task of creating 3D images in 2D applications, to now work directly
in a 3D space to efficiently create complex high-quality visuals. plasma
elevates the industry bar by leveraging the integration of Discreet's 3D and
Macromedia's authoring tools with superior workflow, file sharing and product
"The connectivity between plasma and Macromedia Flash and Director adds
tremendous value to designers who strive to create the most compelling online
experiences that build on the ubiquity of our Macromedia Flash and Shockwave
players," said Beth Davis, senior vice president, Macromedia. "For Macromedia
Flash and Director users, plasma offers an easy path to bring 3D content to the
web including Macromedia Flash web navigation elements and Shockwave-based
interactive real-time 3D entertainment, educational simulations, and
As the 3D web animation industry continues to expand, Discreet will maintain its
high level of innovation bringing web designers the latest in 3D technology.
Price and Availability
plasma is available for purchase for the SRP of US $650.00 (on the discreet
estore: http://www.discreet.com/purchase) in North America. Visit Discreet at:
www.discreet.com or call 800-869-3504 or 514-393-1616 for more information on
plasma software and other Discreet products.
Discreet empowers moving media professionals to realize the visual experience,
transforming their most evocative and ambitious visions into reality. Its range
of award-winning systems and software is developed for digital media creation,
management and delivery--across all disciplines from visual effects and editing
to animation, game development, web and interactive. Discreet is based in
Montreal, Quebec and is a division of Autodesk, Inc, the world's leading design
and digital media creation, management, and distribution company. Product and
corporate information is located on the Internet at www.discreet.com.
Note to Editors: Discreet is a division of Autodesk, Inc. Discreet, plasma, and
3ds max are either registered trademarks or trademarks of Autodesk, Inc./
Autodesk Canada Inc. in the USA and/or other countries. All other brand names,
product names, or trademarks belong to their respective holders.
Macromedia, the Macromedia logo, Flash, and Flash Player are trademarks or
registered trademarks of Macromedia, Inc., which may be registered in the United
States and internationally. Other product or service names mentioned herein are
the trademarks of their respective owners.
Kevin G Clark, 415/547-2457
Peter Nguyen, 415/844-6215
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