SAN RAFAEL, Calif., April 21 /PRNewswire-FirstCall/ -- Autodesk, Inc.
(Nasdaq: ADSK) today announced that its graphics and editing systems have been
further adopted by broadcasters around the world. Broadcasters are relying on
Autodesk's high-performance systems for use in news, sports, promotions and
branding, in order to deliver high-impact visual content in the increasingly
competitive battle to capture viewers' attention.
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"As entertainment options continue to grow, the use of dynamic visual
graphics for on-air content has become a way for broadcasters to differentiate
themselves," said Martin Vann, vice president of Autodesk's Media &
Entertainment Division. "At the same time, tight deadlines aren't going away.
This is why a growing number of TV stations are adopting Autodesk's solutions,
which are available on Linux and in configurations that easily fit into
broadcasters' production pipelines. Our broadcast solutions provide an
unbeatable combination of creative tools, performance, reliability and speed,
enabling broadcasters to captivate viewers."
Autodesk's suite of broadcast production solutions includes the Discreet
Flint visual effects system, Discreet Smoke editing/finishing system and
Autodesk Combustion desktop compositing software, among other products.
Autodesk products are helping customers such as FOX News in New York City, Zee
Telefilms in Mumbai and Radio-Canada address their rigorous on-air production
demands and realize content creation ideas through the creation of broadcast
graphics, promotions, bumpers and advertising. Customers that have recently
invested in Autodesk's broadcast technology include:
KTVU-TV, a California-based independent television station is using two of
Autodesk's Discreet Smoke systems. The new Linux-based Smoke systems have
replaced the existing Quantel editing and finishing systems and form the
cornerstone of KTVU's new graphics ecosystem. KTVU's production pipeline also
includes Maximum Throughput's X-Stoner client/server application and an X-SAN
storage system, along with Apple's Final Cut Pro editing software and PowerPC
G5 graphics workstation.
RTE (Radio Telefix Eireann), a public service broadcaster in Ireland
recently renewed its complete graphics infrastructure with Autodesk's Discreet
Flint system running on the Linux operating system. Used in conjunction with
RTE's Macintosh and PC desktop operations and in tandem with its in-house 3d
solutions (including Autodesk 3ds Max animation software), RTE uses Discreet
Flint as an in-house tool to generate a full variety of graphics. The
innovative features of Discreet Flint help create the superior visual effects
required for building broadcast content material, opening titles, sequences
and promotional material.
"Our investment in Autodesk's fully-integrated Discreet Flint solution
will result in a considerable reduction in spend on post-production facilities
out-of-house, for high-quality graphics across the full range of programs we
produce -- promotions, sports, news and current affairs, drama and children's
programming," said Carol Coffey, manager, Broadcast Graphics at RTE. "Since we
were replacing existing technology, we needed a state-of-the-art solution that
offered seamless migration from old to new systems. Discreet Flint allowed for
easy migration from our current desktop solutions and Quantel graphics kit.
It's also a more sophisticated digital compositor with faster rendering time,
which is critical to our efficiency."
NBC, one of the world's leading media and entertainment companies turned
to Autodesk's technology and onsite support to ensure premier on-screen
graphics for the 2006 Olympic Winter games in Turin, Italy. NBC's Olympic
graphics were created using Autodesk Maya 3D animation software, Autodesk's
Discreet Flint HD visual effects systems running Linux, and Autodesk Burn
background processing software. An Autodesk customer support engineer was on
site in Italy for NBC, delivering hands-on support and expertise.
CCTV (China Central Television), China's largest national television
network recently expanded its post-production capabilities by adding Autodesk
solutions to its broadcast workflow. Relying on Autodesk's Discreet Flint and
Discreet Flame visual effects systems for over a decade, CCTV has added an
additional Discreet Flame system and a Discreet Smoke system running Linux,
along with Autodesk 3ds Max software and several seats of Autodesk Combustion
software. Autodesk's broadcast pipeline helps CCTV centralize its in-house
broadcast graphics, offer HD programming to its viewing audience and prepare
for the 2008 Summer Olympic Games in Beijing.
Sogecable, Spain's leading subscription-based television group has
purchased a complete Autodesk broadcast pipeline, including numerous Discreet
Flint systems running Linux and multiple seats of Combustion software.
Sogecable has invested in a connected workflow, linking Autodesk solutions to
each other through Maximum Throughput's Sledgehammer centralized storage.
Multiple operators can combine materials in various formats in real-time,
offering all of the dynamic content creation capabilities of a post-production
facility in-house. The reduction in outsourcing has resulted in maintaining
optimum quality and consistency throughout the entire broadcast production
Autodesk, Inc. is a Fortune 1000 company, wholly focused on ensuring that
great ideas are turned into reality. With seven million users, Autodesk is the
world's leading software and services company for the manufacturing,
infrastructure, building, media and entertainment, and wireless data services
fields. Autodesk's solutions help customers create, manage and share their
data and digital assets more effectively. As a result, customers turn ideas
into competitive advantage, become more productive, streamline project
efficiency and maximize profits. Founded in 1982, Autodesk is headquartered in
San Rafael, California. For additional information about Autodesk, please
NOTE: Autodesk, Burn, Combustion, Discreet, Flame, Flint, Maya, Smoke and
3ds Max are registered trademarks or trademarks of Autodesk, Inc. /Autodesk
Canada Co. in the USA and/or other countries. All other brand names, product
names or trademarks belong to their respective holders.
Contact: Christine Stoner 416-874-8841
SOURCE Autodesk, Inc.
Web site: http://www.autodesk.com