Software Design Company Presents Award at Visual Effects Society (VES)
SAN RAFAEL, Calif., Feb. 23 /PRNewswire-FirstCall/ -- Recognizing the
importance of supporting students in the dynamic visual effects sector of the
entertainment industry, Autodesk, Inc. (Nasdaq: ADSK) Vice President of the
Digital Entertainment Group, Stig Gruman, presented the first-ever student
award at the Visual Effects Society (VES) annual awards show on February 21.
The winners were Sandy Widyanata and Courtney Wise, who created their short
film, "PLASTIC," as a graduation project while studying at the Australian Film
Television and Radio School.
"PLASTIC" is a live-action film about the obsession for the perfect body
image. It's supported by the art of animation and visual effects, and was
developed using a variety of technology, including Autodesk Maya software, a
powerful, integrated 3D modeling, animation and rendering application.
Autodesk, a longstanding supporter of visual arts and design education,
first proposed the idea of a student award to the VES in 2007. Steven
Spielberg, the renowned director and producer, reinforced Autodesk's belief in
promoting student accomplishment when he received the VES Lifetime Achievement
Award at last year's ceremony. In his acceptance speech, Mr. Spielberg
commented that he was impressed with the fantastic student work that he'd seen
recently, and encouraged the VES to invest in its future and recognize such
exceptional achievement. Autodesk was delighted to work with the VES and
answer Mr. Spielberg's call to action.
"This award is a wonderful opportunity for us to inspire the next
generation of design professionals," said Joe Astroth, Autodesk vice president
of Learning and Education. "As visual effects become more technically complex,
the need for well-trained talent in the entertainment industry continues to
grow. We're very proud to partner with prestigious international organizations
like the VES to encourage students to hone their digital technology skills and
prepare for exciting careers."
"We were thrilled when one of our earliest supporters, Autodesk, committed
to making this important award possible," said VES Executive Director Eric
Roth. "We hope this student recognition will become an annual rite of passage
for the Steven Spielbergs of tomorrow."
Australian Winner Selected from Group of International Nominees
The award honors exceptional visual effects in a project created by a
student or group of students while attending an accredited school. Evaluation
criteria included how well the visual effects serve the story being told and
whether the work demonstrates exceptional talent. The VES selected four
international nominees, and the winning entry was chosen through online voting
by VES members from around the world. In addition to "PLASTIC," nominees
included "Hangar Number Five" from the United States, "La Main Des Maitres"
from France, and "Our Wonderful Nature" from Germany.
"Sandy and I worked together very closely to develop the story of
'PLASTIC' without a particular technology in mind," said Courtney Wise, the
film's producer. "We believe that technology is most powerful when it
enhances, rather than dominates the film."
"However, we recognized that without 3D technology such as Maya, the story
and message of 'PLASTIC' would never have been achievable or feasible," added
Sandy Widyanata, the director and visual effects artist. "We would have had to
tell the story as an animation, which would not have been as compelling.
'PLASTIC' needed to be live action in order to have the greatest impact."
See Autodesk YouTube channel for links to the VES Award nominees' videos.
About the VES
The VES is a professional, honorary society, dedicated to advancing the
arts, sciences and applications of visual effects and to upholding the highest
uniform standards and procedures for the visual effects profession. The VES is
the entertainment industry's only official trade organization representing the
extended community of visual effects practitioners, including supervisors,
artists, producers, technology developers, educators and studio executives.
About Autodesk Education
Autodesk supports students and educators by providing powerful 2D and 3D
design software, innovative programs and resources designed to inspire the
next generation of professionals to experience their ideas before they're
real. By supporting educators to advance design education and science,
technology, engineering and math (STEM) skills, Autodesk is helping prepare
students for future academic and career success. Autodesk supports schools and
institutions of higher learning worldwide through substantial discounts,
subscriptions, grant programs, training, curricula development and community
resources. For more information about Autodesk education programs and
solutions, visit autodesk.com/education.
Autodesk, Inc., is a world leader in 2D and 3D design software for the
manufacturing, building and construction, and media and entertainment markets.
Since its introduction of AutoCAD software in 1982, Autodesk has developed the
broadest portfolio of state-of-the-art Digital Prototyping solutions to help
customers experience their ideas before they are real. Fortune 1000 companies
rely on Autodesk for the tools to visualize, simulate and analyze real-world
performance early in the design process to save time and money, enhance
quality and foster innovation. For additional information about Autodesk,
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