Autodesk Seek Web Service Now Integrated with Autodesk Web Applications
to Help Building Product Manufacturers Connect with Designers and
LAS VEGAS--(BUSINESS WIRE)--Dec. 2, 2009--
Inc. (NASDAQ:ADSK), a leader in 2D and 3D design, engineering and
entertainment software, announced that it is expanding the Autodesk
Seek web service to include additional targeted marketing channels
for building product manufacturers (BPMs) that will help them reach and
engage commercial and residential design professionals as well as
homeowners. Autodesk is connecting Autodesk Seek to two Autodesk
technology previews, Project
Dragonfly, a home design application, and Project
Showroom, an interactive web service that enables users to mix and
match products in lifelike room settings.
“Through technology and economic shifts, the building industry is in the
midst of a rapid evolution that is requiring changes from building
product manufactures to reach their customers,” said Jeff Wright, senior
director, Autodesk Content Network. “Overall marketing budgets are down,
yet designers are demanding richer information packaged for their
specific needs from manufacturers. Having recognized this need, Autodesk
is expanding the Seek web service to offer building product marketers a
scalable, high-impact channel to connect with their target customers and
measure their engagement.”
Autodesk Seek is a web service that provides building designers with
branded and generic building product models and associated design
content via a web browser or directly from AutoCAD
software applications. Designers can use Seek to quickly search and
embed building products – including 3D models, 2D drawings and
performance data – in their projects, which can greatly facilitate the building
information modeling (BIM) process. First launched in 2008, Autodesk
Seek has grown to encompass more than 36,000 products from nearly 1,200
Dacor Kitchen Appliances Now Available in Project Dragonfly
The integration of Autodesk Seek with Project Dragonfly and Project
Showroom offers new opportunities for BPMs to connect directly with
homeowners and to provide a personalized experience for their customers.
Dacor, a leading luxury kitchen appliance design, manufacturing and
distribution company, is now offering customers the ability to design,
visualize and experiment with their products using Project Dragonfly, an
intuitive and highly engaging, free** web application that homeowners
can use to configure room designs and layouts on the fly from any
computer or browser.
“Technology offers new ways to engage with customers and provide a more
personalized experience. As we evolve our marketing plans to take
advantage of this, it made sense to partner with Autodesk given their
strong customer base of professional designers and history of innovation
in the manufacturing and AEC industries,” said Steve Joseph, vice
president of marketing at Dacor. “The combination of Autodesk Seek,
Project Dragonfly and Project Showroom will help Dacor reach and connect
with designers, give our customers the opportunity to directly
participate in the design process, and help our company realize
significant cost savings on set construction and product photography.”
Dacor plans to take advantage of the new integration between Autodesk
Seek and Project Showroom, a hosted service for delivery of “synthetic
photography” that building product manufacturers can provide via their
websites. Using Project Showroom, Dacor will offer a branded version of
Showroom on its website that will enable visitors to mix and match
products and create photorealistic room settings that show how the
combined design, products, colors and lighting will look.
More information about Autodesk Seek, Project Dragonfly and Project
Showroom is available at:
Autodesk, Inc., is a world leader in 2D and 3D
design, engineering and entertainment software for the
manufacturing, building and construction, and media and entertainment
markets. Since its introduction of AutoCAD software in 1982, Autodesk
continues to develop the broadest portfolio of state-of-the-art software
to help customers experience their ideas digitally before they are
built. Fortune 100 companies -- as well as the last 14 Academy Award
winners for Best Visual Effects -- use Autodesk software
tools to design, visualize and simulate their ideas to save time and
money, enhance quality, and foster innovation for competitive advantage.
For additional information about Autodesk, visit www.autodesk.com.
** Free products are subject to the terms and conditions of the
end-user license agreement that accompanies the software.
Autodesk, AutoCAD and Revit are registered trademarks or trademarks
of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA
and/or other countries. Academy Award is a registered trademark of the
Academy of Motion Picture Arts and Sciences. All other brand names,
product names or trademarks belong to their respective holders. Autodesk
reserves the right to alter product offerings and specifications at any
time without notice, and is not responsible for typographical or
graphical errors that may appear in this document.
© 2009 Autodesk, Inc. All rights reserved.
Source: Autodesk, Inc.
Noah Cole, 415-200-6310