New Services Help Building Product Manufacturers Align Marketing
Activities with Customer Demand
CHICAGO, Nov 17, 2010 (BUSINESS WIRE) --
Greenbuild International Conference and Expo -- Autodesk,
Inc. (NASDAQ:ADSK) is expanding the Autodesk
Seek web service to make it easier for building product
manufacturers to provide product information directly to designers and
analyze how their products are being used.
Autodesk Seek (seek.autodesk.com) is a free* web service for architects,
engineers and other designers that enables them to search and find
manufacturer-specific and generic building products and associated
design content including 2D drawings and 3D models. The addition of
Autodesk Seek Analytics and Autodesk Seek Website Services will make it
easier for building product manufacturers to get their products in front
of designers and then analyze how their products are performing.
"Building product manufacturers need a targeted, scalable and measurable
way to reach and engage their customers, while designers need to find
and specify high-quality product models quickly. The expansion of
Autodesk Seek is helping to solve both challenges," said Jeff Wright,
senior director, Autodesk Web Services. "Manufacturers can directly
syndicate product information to designers using Autodesk software,
including AutoCAD
and Autodesk
Revit products. With these new services, they can also syndicate
content through their own website or a custom-branded experience on
Seek, and then visually analyze precisely how designers engage with
their products using Autodesk Seek Analytics."
Autodesk Seek Analytics
The new Autodesk Seek Analytics web application helps manufacturers gain
visibility into how their products are performing across various online
channels using the Autodesk Seek web services platform. The Basic
version of Seek Analytics provides a high-level overview of how often
users search for, view and download products in Autodesk Seek. The
Advanced version of Seek Analytics provides the manufacturer greater
flexibility and control to view, analyze and create custom analyses of
customer activity within a specific array of activity and geographic
variables.
"Seek Analytics is a massive gain in productivity and enables us to
identify trends in how engineers use our products," said Eugene Fina,
commercial product manager for Taco, Inc., a leading provider of
hydronic systems for building applications. "We use Seek Analytics
internally to track our products, but also externally to demonstrate how
Taco products are being specified in designs."
Autodesk Seek Website Services
Autodesk Seek Website Services offer manufacturers two new ways to
enhance their customer experiences. Manufacturers can now embed Autodesk
Seek within their website, helping to reduce expenses and errors related
to developing storage and content download functionality. What's more,
manufacturers can now add custom branding and identity to their product
pages as they appear in Autodesk Seek by visiting seek.autodesk.com.
This can be as simple as including a company logo with the grouping of
the company's catalog or developing a custom look-and-feel experience
for the company's catalog. For more information about Autodesk Seek
marketing solutions for building product manufacturers, visit http://seek.autodesk.com/MarketingSolutions.htm.
About Autodesk
Autodesk, Inc., is a leader in 3D
design, engineering and entertainment software. Customers across the
manufacturing, architecture, building, construction, and media and
entertainment industries -- including the last 15 Academy Award winners
for Best Visual Effects -- use Autodesk software to design, visualize
and simulate their ideas. Since its introduction of AutoCAD software in
1982, Autodesk continues to develop the broadest portfolio of
state-of-the-art software for global markets. For additional information
about Autodesk, visit www.autodesk.com.
*Free products and services are subject to the terms of use that
accompany them.
Autodesk, AutoCAD and Revit are registered trademarks or trademarks
of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA
and/or other countries. Academy Award is a registered trademark of the
Academy of Motion Picture Arts and Sciences. All other brand names,
product names or trademarks belong to their respective holders. Autodesk
reserves the right to alter product and services offerings, and
specifications and pricing at any time without notice, and is not
responsible for typographical or graphical errors that may appear in
this document.
© 2010 Autodesk, Inc. All rights reserved.
SOURCE: Autodesk, Inc.
Autodesk, Inc.
Noah Cole, 415-200-6310
noah.cole@autodesk.com
