Powerful Editing and Visual Effects Software Offers High-End Creative
Tools at a New, Affordable Price
LAS VEGAS, Apr 15, 2012 (BUSINESS WIRE) --Autodesk,
Inc. (NASDAQ: ADSK) introduces Autodesk
Smoke 2013 video editing software, a completely redesigned and
repackaged version of the all-in-one video editing and visual effects
tool for the Mac. Smoke 2013, born out of two decades of visual effects
leadership, features a unified creative workflow that brings powerful
node-based compositing right in the timeline at a new price of $3,495
USD.*
"Autodesk combined over 20 years of visual effects leadership and
customer feedback to create video editing and effects software that
serves the current and evolving marketplace for high-quality video
content. Early feedback has been gratifyingly enthusiastic," said Marc
Petit, senior vice president, Autodesk Media & Entertainment. The
industry is already abuzz with excitement for this upcoming version of
Smoke. Matt Silverman, creative director at San Francisco-based Bonfire
Studios said, "Autodesk creates tools for pros and listens to pros to
create their tools."
A recent Autodesk-commissioned survey of film and video production
companies found that editors and studio owners are grappling with
limited budgets, file management complexity and tight project timelines.
Of the respondents, 42 percent cited dealing with different file formats
as one of the biggest challenges with current editing and finishing
tools. In the survey, 82 percent called out Smoke software's support for
HD and higher resolution formats and 60 percent its all-in-one package
as the most valuable features to help combat production complexity and
streamline their post-production workflow. The research illuminated a
thriving professional video market with more Hollywood
blockbuster-quality content required for web, new mobile platforms,
interactive advertising and traditional broadcast.
The professional video market is eagerly awaiting an improved
post-production workflow and demanding pipeline efficiency. The new
all-in-one Smoke, with its unified editing and effects workflow, can be
that tool. Smoke can help editors simplify their workflow, centrally
manage their media, work interactively with high-res media throughout
their projects and deliver high-end content.
"Time is not a renewable resource. A multi-application workflow with all
the round-tripping is time that's taken away from being creative. With
Smoke, you have all those tools in one place. You cannot underestimate
the power of what we call 'the super app.' The idea of non-linear
editing-centric visual effects is what we've all been crying out for for
a decade. This version of Smoke is disruptive. This version of Smoke is
going to be a change agent," said Chief Technology Officer and Industry
Evangelist, Evan Schechtman of NY-based transmedia company @radical
media.
To watch live streaming and on demand presentations from the Autodesk
NAB booth, including Evan Schechtman's integrated Final Cut Pro X to
Smoke workflow for Grey Goose vodka, visit http://area.autodesk.com/nab2012.
Key Features
-
The Smoke User Interface (UI) -- An intuitive all-in-one
creative workflow that combines track-based editorial,
industry-standard editing conventions and proven Autodesk creative
tools.
-
ConnectFX -- Powerful node-based compositing inside the timeline
for high-end effects and advanced compositing without leaving the
editorial environment.
-
Creative Tools -- A robust toolset with proven high-end
finishing tools, Action for true 3D compositing, the Colour Warper for
professional grading and color matching, the Master Keyer for
one-click chroma keying and stereoscopic 3D editing and effects.
-
MediaHub -- A modern approach to working natively with the most
common formats that facilitates managing all project media from ingest
to edit to effects and archiving.
-
Lower System Requirements -- Runs on the most recent generation
of Apple iMac and MacBook Pro systems using high-bandwidth Thunderbolt
storage and IO bringing true high-end video effects to flexible
desktop and mobile workflows.
Pricing and Availability
Autodesk Smoke 2013 is anticipated to be available later this fall at a
suggested retail price of $3,495 per license.*
About Autodesk
Autodesk, Inc., is a leader in 3D
design, engineering and entertainment software. Customers across the
manufacturing, architecture, building, construction, and media and
entertainment industries -- including the last 17 Academy Award winners
for Best Visual Effects -- use Autodesk software to design, visualize and
simulate their ideas. Since its introduction of AutoCAD software in
1982, Autodesk continues to develop the broadest portfolio of
state-of-the-art software for global markets. For additional information
about Autodesk, visit www.autodesk.com.
*U.S. pricing only. International pricing may vary.
Autodesk, AutoCAD and Smoke are registered trademarks or trademarks
of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA
and/or other countries. Academy Award is a registered trademark of the
Academy of Motion Picture Arts and Sciences. All other brand names,
product names or trademarks belong to their respective holders. Autodesk
reserves the right to alter product and services offerings, and
specifications and pricing at any time without notice, and is not
responsible for typographical or graphical errors that may appear in
this document. (C) 2012 Autodesk, Inc. All rights reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50238558&lang=en
SOURCE: Autodesk, Inc.
Autodesk, Inc.
Rama Dunayevich, 415-547-2472
rama.dunayevich@autodesk.com
or
Karen
Raz, 310-450-1482
karen@razpr.com
