Leader in Digital Design Software Sets Industry Standard in Development of World-Class Channel Partner NetworkSAN RAFAEL, Calif., Feb 25, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Autodesk, Inc.
(Nasdaq: ADSK) today announced that Ken Bado, executive vice president of
Sales and Services, has been named a 2008 Channel Chief by CRN, the flagship
publication of CMP Channel and the No. 1 destination for technology vendors
and marketers looking to reach the $373 billion Solution Provider channel. CRN
Channel Chiefs are recognized as influential executives who consistently
defend, promote and execute effective channel partner programs and strategies.
"I'm honored to receive this award on behalf of the entire Autodesk team
that is committed to supporting our channel partners," said Bado. "Solution
providers are instrumental in delivering Autodesk's industry-leading digital
design solutions to our customers. We continue to dedicate the best resources
towards ongoing professional and business development to ensure our valued
partners have the tools, resources and support needed to achieve successful
Since Bado's arrival at Autodesk in 2004, he has continued to strengthen
one of Autodesk's most valued assets - an enviable global network of 1700
channel partners. These channel partners are primarily responsible for
delivering Autodesk's digital design innovation solutions to customers across
multiple industries, including architecture, engineering and construction,
manufacturing, automotive, utilities, telecommunications and government and
gaming, TV and film. This year, Bado was selected to be a CRN Channel Chief
for bolstering the company's relationship with its partners through a number
of new initiatives including: establishing a distinguished reseller
recognition program, implementing a customer engagement program which has
helped increase partner solutions sales, investing in channel capability
through immersive training, and creating a channel partner Web portal designed
to provide channel partners fast, easy access to a wealth of materials,
program information and news.
This is the sixth consecutive year that CRN has developed the Channel
Chief list. Top Channel Chiefs were chosen based on criteria including policy
and program innovations made during the past year, the amount of revenue their
company generates through partners, their willingness to speak out publicly on
behalf of the channel, and the number of years they have dedicated to channel
"Successful channel programs and strategies help fuel the booming Solution
Provider ecosystem, and each of this year's Channel Chiefs should be applauded
for building and advocating the most successful of those programs and
strategies," said Dan Dignam, vice president and publisher of CMP Channel.
For more information on Autodesk's partner programs, or to learn how to
become an Autodesk reseller, please visit www.autodesk.com.
Autodesk, Inc. is the world leader in 2D and 3D design software for the
manufacturing, building and construction, and media and entertainment markets.
Since its introduction of AutoCAD software in 1982, Autodesk has developed the
broadest portfolio of state-of-the-art digital prototyping solutions to help
customers experience their ideas before they are real. Fortune 1000 companies
rely on Autodesk for the tools to visualize, simulate and analyze real-world
performance early in the design process to save time and money, enhance
quality and foster innovation. For additional information about Autodesk,
About CRN (www.crn.com)
CRN provides solution providers and technology integrators with the
crucial information and analysis they need to drive their company's sales. As
an advocate for and voice of the IT channel, solution providers turn to CRN
first for immediate information. With nearly 25 years of experience, CRN is
the most trusted source for channel professionals. CRN can be found on the web
About CMP Channel (www.cmpchannel.com)
CMP Channel is the one stop shop customers turn to in order to meet their
global sales channel objectives from access to execution. Through use of its
print products which include CRN and VARBusiness, their accompanying websites,
the broader ChannelWeb network, the Group's XChange worldwide face-to-face
conferences and the Institute for Partner Education & Development (IPED),
vendors are able to accelerate sales through the channel. CMP Channel provides
a worldwide answer to advertising, branding and marketing services, lead
generation, market intelligence, branded and custom events, education of
solution providers and best practices for vendors.
About CMP Technology (www.cmp.com)
CMP Technology is a marketing-solutions company serving the technology
industry. Through its market-leading portfolio of trusted information brands,
CMP has earned the confidence of more technology professionals than any other
media company. As a result, CMP is the premier provider of access, insight
and actionable programs designed to connect sellers and buyers in ways that
yield superior return on investment. CMP Technology is a subsidiary of United
Business Media (http://www.unitedbusinessmedia.com), a global provider of news
distribution and specialist information services with a market capitalization
of more than $3 billion.
Autodesk is a registered trademark of Autodesk, Inc., in the USA and/or
other countries. All other brand names, product names, or trademarks belong to
their respective holders.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050415/SFF034LOGO )
Angela Costa Simoes
SOURCE Autodesk, Inc.