Autodesk Design Award Showcases Use of 3D Software for Futuristic
Automotive Design
SAN RAFAEL, Calif., Jul 19, 2011 (BUSINESS WIRE) --
Autodesk,
Inc. (NASDAQ:ADSK), a leader in 3D
design, engineering and entertainment software, announced the winner
of the Autodesk Design Award in Ferrari's international student design
competition, the Ferrari World Design Contest. Students Kim Cheong Ju,
Ahn Dre and Lee Sahngseok from Hongik University received the Autodesk
Design Award for their innovative use of design software. Ferrari and
Autodesk also recognized the overall winning teams for their visionary
designs of the Ferrari of the future including: Hongik University
(Republic of Korea) - first place, IED (Italy) - second place, London
Royal College of Arts (United Kingdom) - third place. A special award
for Innovation and Technology was also presented to Jiangnan University
(China). The awards were presented at Ferrari's headquarters in
Maranello, Italy. Autodesk is Ferrari's design technology partner and
proud supporter of the prestigious competition.
Following the awards ceremony, Ferrari Chairman Luca di Montezemolo
commented, "Nurturing the creativity of young people is a fundamental
strategy in every walk of life. The Ferrari World Design Contest
represents a window that we want to keep open on the world and the
creative energy of the next generation. I saw at first hand the many
genuinely innovative ideas that these talented youngsters sent us and
could feel the enormous passion and commitment that had gone into them.
I am certain that some of these suggestions will come to light in the
Ferraris of the future."
"It is gratifying to see future engineers from around the world
embracing technology and challenging the limits of design with such
inspirational and imaginative ideas," said Brenda Discher, vice
president of industry marketing at Autodesk. "On behalf of Autodesk, I
congratulate the team from Hongik University for their creative work and
innovative hypercar design. I look forward to watching the winners, and
all of the students involved, enter the workforce and bring their
considerable talents to bear through designing and creating a better
world."
The Ferrari World Design Contest challenged students from 50 prestigious
international design schools to create the Ferrari of the future, called
a hypercar, using the latest generation technologies and materials while
preserving the legendary performance and elegance associated with the
iconic Ferrari brand. Seven finalist teams were selected, each creating
a virtual 3D model of their proposed hypercar using Autodesk
Alias software as well as a 1:4 scale physical model. Submissions
for the Autodesk Design Award were judged on several aspects, including
the use of software to facilitate team collaboration, the use of design
software and its advanced capabilities, and for the best quality and
visual appeal of the finished hypercar design.
In winning the Autodesk Design Award, the students receive a
commemorative trophy and all-expenses-paid passes for three team members
to attend Autodesk University 2011, Autodesk's global customer
conference, in Las Vegas, Nevada. Overall winners of the design contest
receive an internship with Ferrari in Maranello, Italy and cash prizes.
For more information about the Ferrari World Design Contest and each of
the finalist teams, visit www.worlddesigncontest.ferrari.com.
Autodesk Education Initiatives
Autodesk wants students of all ages to imagine, design and create a
better world. By partnering with academic leaders and institutions,
Autodesk is helping educators to build skills and engagement, both in
and out of the classroom, in order to prepare for successful careers in
architecture, engineering and digital arts. Autodesk offers the
technology and learning resources that inspire the next generation of
professionals, while providing institutions with educational pricing,
training, curricula and community resources. For more information about
Autodesk education programs and solutions, visit autodesk.com/education.
About Autodesk
Autodesk, Inc., is a leader in 3D
design, engineering and entertainment software. Customers across the
manufacturing, architecture, building, construction, and media and
entertainment industries -- including the last 16 Academy Award winners
for Best Visual Effects -- use Autodesk software to design, visualize
and simulate their ideas. Since its introduction of AutoCAD software in
1982, Autodesk continues to develop the broadest portfolio of
state-of-the-art software for global markets. For additional information
about Autodesk, visit www.autodesk.com.
Autodesk, AutoCAD and Alias are registered trademarks or trademarks
of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA
and/or other countries. Academy Award is a registered trademark of the
Academy of Motion Picture Arts and Sciences. All other brand names,
product names or trademarks belong to their respective holders. Autodesk
reserves the right to alter product and services offerings, and
specifications and pricing at any time without notice, and is not
responsible for typographical or graphical errors that may appear in
this document.© 2011 Autodesk, Inc. All rights reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6797731&lang=en
SOURCE: Autodesk, Inc.
For Autodesk, Inc.
Mikael Lowenhielm, +46 31 726 0137
mikael.lowenhielm@autodesk.com
Michael Oldenburg, +1 415-547-2439
michael.oldenburg@autodesk.com
