TED 2012 Sponsor Autodesk Supports TED Prize Winning Idea and Wish
SAN RAFAEL, Calif.--(BUSINESS WIRE)--Mar. 1, 2012--
Autodesk, Inc. (NASDAQ:ADSK), a leader in 3D design, engineering and
entertainment software and a sponsor of the 2012 TED Conference, is
supporting the 2012 TED Prize “The City 2.0.” The City 2.0 seeks to
nurture the development of a new city concept, dedicated to reducing the
carbon footprint created by occupants and easing the environmental
pressures on the world’s rural areas.
Autodesk is supporting City 2.0 through content development and by
providing free* software and other resources on thecity2.org website,
all of which will help citizens more easily visualize and simulate the
environmental transformation of their cities. Autodesk will also create
a new exhibit for the Autodesk
Gallery at One Market in San Francisco, introducing visitors to
technology that can help realize the vision of City 2.0.
“The software used by the world’s architects, engineers and urban
planners to sustainably design, build and manage cities will play a
central role in realizing the vision of City 2.0,” said Carl Bass,
Autodesk president and chief executive officer. “Our vision is to help
people imagine, design and create a better world, and we are proud to
contribute this spirit of innovation to the TED community, which we are
sponsoring for the third consecutive year, and by fully supporting the
The TED Prize is traditionally awarded to an individual, but for the
first time in seven years, the winner of the prize is an idea. The City
2.0 was selected because cities promote innovation, education, culture
and economic opportunity. Living sustainably is also a critical
component of the City 2.0. The wish for the TED Prize was unveiled on
February 29, 2012, at the TED Conference in Long Beach, California.
"Autodesk is a company closely aligned with sustainability and
innovation – critical components of the City 2.0," said Chris Anderson,
curator of the TED conference. "Autodesk continues to be a great
supporter of TED and the TED Prize. We are thrilled to have them as a
sponsor and welcome their support of the City 2.0"
*Software use is subject to the user’s acceptance of the terms and
conditions of the accompanying license agreement.
TED is a nonprofit organization devoted to Ideas Worth Spreading.
Started as a four-day conference in California 25 years ago, TED has
grown to support those world-changing ideas with multiple initiatives.
The annual TED Conference invites the world’s leading thinkers and doers
to speak for 18 minutes. Their talks are then made available, free, at TED.com.
TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth
Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi
Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown.
The annual TED Conference takes place each spring in Long Beach, Calif.,
along with the TEDActive simulcast in Palm Springs; the annual TEDGlobal
conference is held each summer in Edinburgh, Scotland.
TED’s media initiatives include TED.com,
where new TEDTalks
are posted daily, the Open
Translation Project, which provides subtitles and interactive
transcripts as well as the ability for any TEDTalk to be translated by
volunteers worldwide, and TEDBooks,
short e-books by speakers that elaborate on a single idea originally
presented on TED’s stage. TED has established the annual TED
Prize, where exceptional individuals with a wish to change the world
are given the opportunity to put their wishes into action; TEDx,
which offers individuals or groups a way to host local, self-organized
events around the world, and the TED
Fellows program, helping world-changing innovators from around the
globe to become part of the TED community and, with its help, amplify
the impact of their remarkable projects and activities.
Follow TED on Twitter at http://twitter.com/TEDTalks,
or on Facebook at http://www.facebook.com/TED.
About The TED Prize
The first TED Prize was awarded in 2005, born out of the TED Conference
and a vision by the world's leading entrepreneurs, innovators, and
entertainers to change the world – one Wish at a time.
The reward: $100,000, the TED Community's array of talent and expertise,
and the leadership of a TED Prize team led by Amy Novogratz. What began
as an unparalleled experiment to leverage the resources of the TED
Community to spur global change has evolved into one of the most
From Bono's the ONE Campaign ('05 recipient) to Jamie Oliver's Food
Revolution ('10 recipient) and JR's Inside Out Project ('11 recipient),
the TED Prize is helping to combat poverty, take on religious
intolerance, improve global health, tackle child obesity, advance
education, and inspire art around the world.
For more information on the TED Prize, visit www.tedprize.org.
Autodesk, Inc., is a leader in 3D
design, engineering and entertainment software. Customers across the
manufacturing, architecture, building, construction, and media and
entertainment industries -- including the last 17 Academy Award winners
for Best Visual Effects -- use Autodesk software to design, visualize
and simulate their ideas. Since its introduction of AutoCAD software in
1982, Autodesk continues to develop the broadest portfolio of
state-of-the-art software for global markets. For additional information
about Autodesk, visit www.autodesk.com.
Autodesk and AutoCAD are registered trademarks of Autodesk, Inc.,
and/or its subsidiaries and/or affiliates in the USA and/or other
countries. Academy Award is a registered trademark of the Academy of
Motion Picture Arts and Sciences. All other brand names, product names
or trademarks belong to their respective holders. Autodesk reserves the
right to alter product and services offerings, and specifications and
pricing at any time without notice, and is not responsible for
typographical or graphical errors that may appear in this document.
© 2012 Autodesk, Inc. All rights reserved.
Source: Autodesk, Inc.
Noah Cole, 503-707-3872