MONTREAL, Feb 07, 2005 /PRNewswire-FirstCall via COMTEX/ -- Discreet, the media and
entertainment division of Autodesk, Inc. (Nasdaq: ADSK) helped Super Bowl
advertisers into the end zone during last night's broadcast. When fans weren't
watching the battle between the New England Patriots and the Philadelphia
Eagles on the field, they watched many spots created with Discreet's industry
leading visual effects, editing/finishing and 3D solutions.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031016/SFTH007LOGO )
A recent poll conducted by the Retail Advertising and Marketing
Association found that among the coveted American 18-to-24 year-old
demographic, 24.5% tune into the Super Bowl primarily to watch spots. With
millions of viewers from around the world, spots made with Discreet's
solutions commanded attention.
A52, an Emmy Award-winning Los Angeles-based visual effects and design
company, used Discreet's flame(R) visual effects system on the Nationwide
Insurance "Science Project" spot. In the spot, much to the surprise of a young
boy and his parents, a home-made robot goes dangerously haywire. The spot
features the talents of VFX artist Simon Scott, who used Discreet's flame
system to composite several visual effects elements, including
computer-generated laser beams created by A52's 3D artist Craig "X-Ray"
Halperin. Scott also used the flame system to marry other visual effects
plates into the spot, such as interactive light and explosion passes.
"Discreet's flame system is still the obvious choice for high-end visual
effects work. It allowed us to deliver a complex spot on a compressed
schedule," said Scott. "Science Project" was directed by Frank Todaro via
bicoastal Moxie Pictures for Temerlin McClain Advertising in Texas.
Santa Monica-based Vendetta Post recently finished "Whoopee Cushion",
"Monkeys" and "Titanic" -- a series of humorous spots for Careerbuilder.com,
using Discreet's flame system. The spots feature a working Joe, whose
co-workers are chimpanzees intent on sabotaging his performance.
Vendetta Post's visual effects artist Crawford Reilly used the flame
workstation to composite individual chimps into group scenes. Four chimps were
hired as actors and dressed in multiple roles. Given their volatility, only
one or two could be shot simultaneously in a scene. One particular shot
reveals two dozen chimps exiting the office elevators and involved more than
20 layers to create the perfect composite.
"This concept proved to be challenging, given the large number of
chimpanzees involved. In addition, the set was scaled for the chimps and not
the human, so it gives the illusion that the character is walking around in a
chimp-sized world," explained Reilly. "Discreet's flame system allowed us to
seamlessly composite every element together. We made extensive use of the
flame system's mapping, tracking and action tools to get the look we wanted."
The spots were directed by Bryan Buckley of Hungry Man, Inc. The advertising
agency was Cramer Krasselt, Chicago.
Other Super Bowl XXXIX spots that used Discreet's flame system include:
- McIlhenny Tabasco's "Tan Line" (Brickyard VFX).
- Budweiser's "Journey" (Brickyard VFX).
- Emerald Nuts' "Exaggerating Dad" (The Syndicate).
- Verizon Wireless 3G's "Miniaturization" (The Mill New York).
- Frito-Lay's "Fence" (Nice Shoes).
In addition, Digital Dimension used Discreet's 3ds max(R) animation
software to create Fox's one-minute opening sequence for Super Bowl XXXIX. The
sequence combined live action with outstanding 3D graphics modeled and
animated in 3ds max software.
About Discreet
Discreet empowers media professionals to realize the visual experience and
transform their most evocative and ambitious visions into reality. Discreet's
award-winning solutions are designed for digital media creation, management
and delivery-across all disciplines from film and television visual effects,
color grading and editing to animation, game development, web/interactive, and
design visualization. Discreet is based in Montreal, Quebec and is a division
of Autodesk, Inc, the world's leading design and digital media creation,
management, and distribution company. Product and corporate information:
www.discreet.com.
NOTE: Discreet is a division of Autodesk, Inc. Autodesk, Discreet, flame
and 3ds max are either trademarks or registered trademarks of Autodesk, Inc./
Autodesk Canada Co. in the USA and/or other countries. All other brand names,
product names, or trademarks belong to their respective holders.
Contact: Zachary Archambault, 514 954-2843; Roohi Saeed, 514 954-7296
Email: zachary.archambault@discreet.com ; roohi.saeed@discreet.com
SOURCE Autodesk, Inc.
Zachary Archambault, +1-514-954-2843, or zachary.archambault@discreet.com; or Roohi
Saeed, +1-514-954-7296, or roohi.saeed@discreet.com, both of Autodesk, Inc.
