Dynamic Content Created With Lustre Helps to Capture and Retain Audiences
SAN RAFAEL, Calif., Sept 7 /PRNewswire-FirstCall/ -- Autodesk Inc.'s
(Nasdaq: ADSK) Autodesk Lustre digital color grading system has been further
adopted by post-production facilities across Europe. Customers that have
recently purchased Lustre include CinePostproduction Geyer Berlin in Germany,
Lumiq in Italy, Duboi in France, Kinema Digital and iFilm in Spain, and The
Post Office and Safak in Turkey. Lustre has been used to grade several
Academy Award-winning films, such as the Lord of the Rings trilogy, King Kong
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Escalating competition for film and television viewers has broadened the
need for visually compelling and differentiated content. This is spreading
the appeal of specialized digital grading tools such as Lustre beyond the film
industry. "Autodesk Lustre has set the bar for nonlinear digital color grading
in feature film production. We're now seeing growing demand for these
specialized tools in the TV and commercial industries, as well as for films
acquired in HD," says Patrick Jocelyn, media and entertainment director -
EMEA, Autodesk. "More and more customers are recognizing that Lustre is the
only system that can match their needs in terms of speed, flexibility and
Spanish facility Kinema Digital uses Lustre for grading feature films,
commercials and broadcast projects. "Among all the systems we saw at IBC last
year, we decided to purchase Autodesk Lustre because it's the industry leader
and the most widely adopted digital grading tool in the world," said Chema
Remacha, chief executive of Kinema Digital. "Furthermore, on a development
level, Lustre is the pioneer." Kinema Digital has invested in a Lustre
Station and a Lustre Master Station.
Spain-based iFilm has also invested in a Lustre Station as well as a
Lustre Master Station. The facility uses the Lustre Station for editing,
creating edit decision lists (EDLs) and cleaning images after they have been
scanned, and uses the Lustre Master Station for color grading. This allows
iFilm to optimize its resources and increase efficiency. "We chose Autodesk
Lustre for its flexibility and ability to fit into our established workflow.
Another key factor was its suitability for team work. The two systems are
able to work together and interact with the rest of our pipeline," explained
Ramon Martos, general manager of iFilm.
iFilm has recently worked on the feature film Las Vidas de Celia, a
complex project shot on both 16 mm and HD. Lustre was used to unify the two
formats as well as to manipulate the color of the film, creating a homogenous
effect that adapts to the plot. "A key benefit of the Autodesk Lustre systems
is the way they understand and adapt the science of color to a completely
digital environment, taking into account the photochemical objectives," said
Martos. "Additionally, each system can access the other's disks, making it
possible to overlap workflow and optimize resources. This year we hope to
digitally grade more than 20 films."
Another facility that cites the Lustre system's workflow and
interoperability benefits is CinePostproduction Geyer Berlin, a subsidiary of
CineMedia Film AG. The facility adopted Lustre for use on film and high-end
TV projects, and also use Autodesk Combustion desktop compositing and visual
effects software to prepare masks for colorists to use in Lustre.
CinePostproduction works on both domestic and international projects from
Eastern Europe, Israel and Turkey. Due to the smaller budgets of European
films, the facility needed a digital grading solution that was fast and
cost-effective, yet capable of creating final looks that rival those of any
major international production.
Ivar Beer, head of digital post-production at CinePostproduction, said:
"Autodesk Lustre provides the highest level of integration with our
post-production workflow, as you can import mask shapes from Autodesk Flame or
Combustion and soft import image sequences from other visual effects
workstations. We also like the philosophy behind the user interface. It
really helps the colorist concentrate on the task at hand. The most important
tools for us are the 3D look-up-table import function to calibrate the grading
suite to our film prints and the 2D tracker for isolating areas of the image
for secondary color correction."
Autodesk, Inc. is a Fortune 1000 company, wholly focused on ensuring that
great ideas are turned into reality. With seven million users, Autodesk is the
world's leading software and services company for the manufacturing, building,
infrastructure, wireless data services and media and entertainment fields.
Autodesk's solutions help customers create, manage and share their data and
digital assets more effectively. As a result, customers turn ideas into
competitive advantage by becoming more productive, streamlining project
efficiency and maximizing profits.
Founded in 1982, Autodesk is headquartered in San Rafael, California. For
additional information about Autodesk, please visit www.autodesk.com.
NOTE: Autodesk, Combustion, Flame and Lustre are registered trademarks or
trademarks of Autodesk, Inc./Autodesk Canada Co. in the USA and/or other
countries. Academy Award is a registered trademark of the Academy of Motion
Picture Arts and Sciences. All other brand names, product names or trademarks
belong to their respective holders.
Contact: Kim Willsher, Red Lorry Yellow Lorry, +44 (0)20 7403 8878
Contact: Raj Dehil, Red Lorry Yellow Lorry, +44 (0)20 7403 8878
SOURCE Autodesk, Inc.
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Web site: http://www.autodesk.com/
9267 09/07/2006 16:30 EDT http://www.prnewswire.com